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From April 2010 Bloomberg Businessweek
marks the reinvention of the business magazine. At a time when the
competitors are cutting back on journalists and editorial pages,
Bloomberg Businessweek is able to expand and deepen our coverage:
- doubled the
number of stories
- 20% more
editorial pages
- increased
frequency – 47 to 50 issues per year
Bloomberg Businessweek is a trusted
source of essential, comprehensive insight that business leaders
depend on to get ahead. Combining the innovation and scale of
Bloomberg with the insight and depth of Businessweek, the new
Bloomberg Businessweek offers a global perspective to help senior
executives profit from smarter, faster, and more informed decisions.
Bloomberg Businessweek, founded in
1929, is a market leader, with more than 4.7 million readers each
week in 140 countries.
Bloomberg Businessweek can now draw on
1,700 journalists in 146 bureaus across 72 countries, has more
reporters, all over the world, asking the questions that you want
answered; this gives Bloomberg Businessweek unmatched scale and an
incredible global perspective to deliver to our readers. Thus
Bloomberg Businessweek is capable of covering the business world like
no one else can.
Bloomberg Businessweek launched its
newly redesigned magazine, creating a more compelling source of
insight and information for today’s global business executives.
The new Bloomberg Businessweek includes
expanded content, new sections, and a completely retooled and
enhanced navigation.
Bloomberg Businessweek
reflects the commitment to editorial excellence and delivering
readers the most essential business news. Businessweek’s 80-year
history of providing deep business insight, trend analysis, and
leadership perspective, combined with the innovation, expertise, and
scale of Bloomberg, make the new Bloomberg Businessweek an
unparalleled force.”
The mission remains the same – to cover the
world of business and prepare readers for the week ahead – but the new
Bloomberg Businessweek offers more news, more angles, more locations,
and more insights
The magazine features a completely
redesigned cover, which features a bold new logo and touts up to 10 stories,
showcasing for readers what is inside the magazine beyond the cover
story. The magazine begins with Opening Remarks, a richly reported
essay on one of the week’s most important stories. This is followed by three
departments: the news-driven Sections department; Features, which
includes deeply-reported stories and investigations; and Etc.,
coverage of the workplace and life away from it.
Bloomberg Businessweek’s new design reflects
Creative Director Richard Turley’s vision of a comprehensive, easy to
navigate magazine, with small color cues for each section and bold,
clean headlines.
Highlights from the new design include:
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Sections: The front of the book is
news-driven, offering a comprehensive look at five key business
categories:
- Global Economics - dedicated to
coverage of trade, currencies, and foreign policy;
- Companies &
Industries -
focusing on mergers & acquisitions, leadership challenges,
new product launches, and other news related to global business;
- Politics &
Policy - covering American policy’s intersection with business;
- Technology - the one-stop
shop for all things tech, where readers can find the latest in
technology news. The section closes with a weekly innovation profile;
- Markets &
Finance - bringing readers the latest news and insights from the
financial services industry. The section closes with Bid & Ask,
featuring briefs on items, brands, and companies recently bought and
sold.
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Within the Sections department, readers will
find regular features including:
- Speed Dial - a Q&A-in-brief;
- Obituary - paying tribute to a great thinker
in business;
- Quoted - featuring notable quotes from
captains of industry and global leaders;
- Drawing Board - light-hearted
business-related cartoons.
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Acclaimed interviewer Charlie Rose will
continue to write a weekly column showcasing smart conversations with
the best thinkers, CEOs, politicians, and other newsmakers. The
column will float within Sections, based on the interview subject.
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The Etc. section offers readers
lifestyle coverage through a business lens. In each issue, it will
delve into topics that relate to the culture of what being in
business is about, including business travel guides, books, consumer
electronics, and more. The department includes a roster of possible
elements, including:
- Hands On - the
new home to the weekly consumer technology column, written by Rich
Jaroslovsky.
- The Stack - an
in-depth book review with a shorter sidebar rating related
books.
- Next Life - a
brief profile of a leader that has been successful in one career then
gone in an entirely new direction or pursued another passion outside
of work.
- A Free Day In… -
offers readers suggestions on how to spend their time in various
cities, should they have an extra day out of town on a business trip.
- Wealth Management
- a personal business feature that focuses on investment strategy,
rather than just stock-picking.
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The magazine closes each week with Hard
Choices, offering a leader’s insight into how they made a tough
decision, who they turned to, and the consequences of their decision.
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